Chicagoan
Real Estate Photoshop Rendering
Chicagoan Rendering 1
Chicagoan Rendering 2

I spent two years doing graphic design at a commercial real estate firm in Chicago, IL. Part of the job involved editing photos of buildings in Photoshop, adding signage and other elements to help potential tenants visualize what the property could look like.

The project involved stitching together photos of an existing Chicago street corner, adding fictitious retail tenants and cleaning up the scene.

Panorama 1
Four Original Photos
Four Original Photos
Stitched Together Image
Stitched-Together Image
GIF of Process
GIF of Process
Panorama 2
Two Original Photos
Two Original Photos
Work in Progress
Work in Progress
Stitched Together Image
Stitched-Together Image
Retail Logos

I was asked to make the storefronts look like specific retailers; I couldn't use their actual logos, however, so I created parody logos. This was my favorite part of the project.

The original logos are on the left, and the parodies are on the right.

Tourneau/Montre Tour
Nike/Nice
Potbelly/You Jelly?

The parody logos were used on the final versions of the renderings, as seen below.

Chicagoan Rendering 1
Chicagoan Rendering 2