This brochure was designed for East Texas League of Gamers, a small business located in Longview, TX.
I organized the piece so that "Welcome to the League" is the first thing read when the brochure is opened, with the benefits of memebership also immediately accessible.
When the brochure is completely open, the inside layout uses the persuasion tactic of "pro, con, pro." Reading from left to right, you see the membership benefits (pro), membership prices (con), and a friendly mission statement with a free t-shirt (pro).
The partial circles are inspired by the logo itself, creating consistent branding across all print and web materials.